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Road Racing Event Management Satisfaction a Scoping Review of the Literature in Different Populations

Sandra,Ferreira; Paula,Batista; Juan Antonio,Sánchez Sáez; Javier,Sánchez Sánchez; María José,Carvalho

Organización Y Gestión Marketing Competencia Deportiva

Published on: Jun 09, 2023

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Marketing Strategies for Creating and Capturing Values a Case Study of Real Madrid Football Club

Merve,Altun Ekinci; Pablo,García Manitz; Álvaro,Fernández Luna; Canan,KOCA ARITAN; Settar,Koçak

Fútbol Marketing Club Marca Registrada

Published on: Mar 21, 2023

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How Can We Improve Running Events? the Ipa4re Questionnaire and Its Potential Impact on the Experience of Runners

Jairo,León Quismondo; José Ramón,Bonal Sánchez; Pablo,Burillo Naranjo; Álvaro,Fernández Luna

Competencia Deportiva Organización Y Gestión Marketing

Published on: Jan 20, 2023

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Social Sensing and Individual Brands in Sports Lessons Learned from English-Language Reactions on Twitter to Pau Gasol’S Retirement Announcement

Jairo,León Quismondo

Baloncesto Atleta Competencia Deportiva Marketing

Published on: Jan 20, 2023

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Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization

,Josep Rialp-Criado; ,María-del-Carmen Alarcón-del-Amo; ,Alex Rialp

Despite various advances in international business and entrepreneurship literatures and increasing interest in speed of internationalization mainly among international entrepreneurship scholars, the relationship between the use...

Social Networking Business And Management Marketing Media And Communications Computer Science And Information Technology

Published by: IGI Global Scientific Publishing

Published on: May 13, 2022

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Crypto-Currencies Can Investors Rely on Them as Investment Avenue?

,Manu Vasudevan Unni; ,Rudresh S

The purpose of this study is to examine investors’ perceptions about investing in crypto-currencies. We think that investors trust in crypto-currencies is largely driven by crypto-currency comprehension, trust in government, and...

Cryptocurrencies Faith Investors Government Fintech Marketing Investment Anxious

Published by: Singh Publication

Published on: Apr 30, 2022

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Global Marketing Strategy in Professional Sports. Lessons from Fc Bayern Munich

Verónica,Baena Graciá

Deporte Marketing

Published on: Jan 14, 2021

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Journal of the Academy of Marketing Science 1973-2018 an Analytical Retrospective

Angelito,Calma; José,Martí Parreño; Martin,Davies

Calidad Marketing Publicación Periódica Marketing Publicaciones Periódicas Académicas Evaluación De Los Documentos

Published on: Feb 27, 2020

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Fetishism and Consumer Value

,John Branch

Fetishism is the attribution of value to an object. To understand fetishism, therefore, requires a grasp of the value which is attributed to an object. More dynamically, it points to the need to comprehend the mechanisms—the...

Marketing Business And Management Human Aspects Of Business Social Sciences And Humanities

Published by: IGI Global Scientific Publishing

Published on: Oct 12, 2018

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Export Performance of Smes an Empirical Analysis of the Mediating Role of Corporate Image

Francisco,Villena Manzanares

Pequeñas Y Medianas Empresas Pequeña Empresa Marketing Imagen Corporativa

Published on: Jun 06, 2017

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Online and Mobile Marketing Strategies as Brand Love Drivers in Sports Teams Findings from Real Madrid

Verónica,Baena Graciá

Marketing Deporte Deportes - Marketing Marketing En Internet Real Madrid Club De Fútbol

Published on: Jul 19, 2016

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Investigating the Role of Fan Club Membership on Perceptions of Team Brand Equity in Football

Rui,Biscaia; Stephen,Ross; Masayuki,Yoshida; Abel,Correia; António,Rosado; Joâo,Marôco

Marketing Fútbol Marketing Deporte

Published on: Dec 07, 2015

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Vikor and Its Applications a State-Of-The-Art Survey

Morteza,Yazdani; Felipe,Reis Graeml

Marketing Empresas - Administración Administración De Empresas

Published on: Jul 14, 2015

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Key Factors of Teenagers' Mobile Advertising Acceptance

José,Martí Parreño; Silvia,Sanz Blas; Carla,Ruiz Mafé; Joaquín,Aldás Manzano

Marketing Publicidad Adolescencia

Published on: Mar 18, 2014

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Master Franchising as Foreign Entry Mode Evidences from the Spanish Franchise System

Verónica,Baena Graciá

Marketing

Published on: Nov 27, 2013

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The Death of Music Videos?: an Analysis on the Effectiveness of Music Videos as a Promotional Tool

Carmen,Cheng

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music...

Diffusion Of Innovations Utility Maximization Marketing Tools Music Industry Record Labels Radio Youtube Peer-To-Peer Sharing Relative Advantage Compatibility Iphones Advertising And Promotion Management Broadcast And Video Studies Business Communication Technology And New Media Marketing Music Radio Technology And Innovation

Published by: Ursinus College

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Promoting a President: Tone in Presidential Candidate Correspondence via Twitter

Eva,Coleman-Owusu; Sabrina,Habib

The purpose of this research is to provide insight into the changes of integrated marketing communications in a political environment and the impact of different tones in a presidential campaign. Using the Twitter correspondence...

Advertising And Promotion Management Marketing

Published by: Winthrop University

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What Interactive Web Features Are Most Used

Travis,Tyler

The use of interactive features in websites has become common place on the internet. People use these tools to help navigate and understand the content related to that website. However, due the large variety of websites it can...

Web Features Interactive Websites Search Features Web Design Interactive Web Features Web Forms Account Creation Experiential Learning Communication Technology And New Media Graphic Communications Graphic Design Graphics And Human Computer Interfaces Instructional Media Design Interdisciplinary Arts And Media Marketing Social Media

Published by: Harrisburg University of Science and Technology

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Ethics of Dental Marketing

Min,Son

While dentistry does not deal with immediate life and death situations like the mainstream medicine, preserving oral health is crucial to protect the people's overall health. Then, is dental marketing morally impermissible...

Dentistry Ethics Marketing Teeth Whitening Applied Ethics Dentistry Marketing

Published by: Ursinus College

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Do Students Buy Attention-Grabbing Stocks? a Field Experiment

George,Psaradakis

In this paper, we look to find out whether or not student investors are drawn to "attention-grabbing" stocks. We define "attention-grabbing" stocks as those that are issued by companies with either large numbers of Twitter...

Stock Selection Social Media Marketing Portfolio Construction Adage Twitter Business Finance And Financial Management Marketing Portfolio And Security Analysis Social And Behavioral Sciences

Published by: Ursinus College

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Internship with the Scarring Alopecia Foundation

Shannon,Bagnell

I interned with the Scarring Alopecia Foundation, the only non-profit organization working for resources for those living with scarring alopecia. My role was to create an end of year campaign to raise money, create content for...

Internship Alopecia Social Media Campaigns Fund Raising Social Media Platforms Marketing

Published by: Ursinus College

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Secondary Features of Importance for a Url Ranking

Atajan,Abdyyev

This paper investigates the impact of secondary ranking factors on webpage relevance and rankings in the context of Search Engine Optimization (SEO), focusing on the jewelry domain within the United States e-commerce market. By...

Search-Engine Optimization E-Commerce Online Marketing Content Marketing Machine Learning Rank Prediction Analysis E-Commerce Marketing

Published by: Harrisburg University of Science and Technology

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The Difficulty with Introducing Project Management Techniques in Digital Startups

Isabela,Mantilla

Digital startups face complex issues when it comes to accurately using project management techniques because of the startup's scarcity of resources and the governance of projects , such as having different stages of growth and...

Project Management In Startups Digital Startups And Project Management Difficulties Project Management Difficulties In Startups Digital Startups Business Administration Management And Operations Entrepreneurial And Small Business Operations Management Information Systems Marketing Operations And Supply Chain Management Technology And Innovation

Published by: Harrisburg University of Science and Technology

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University Technology Transfer Information Processing from the Attention Based View

Clovia,Hamilton

Between 2005 and 2011, there was no substantial growth in licenses executed by university technology transfer offices. Since the passage of the Bayh Dole Act of 1980, universities have owned technological inventions afforded by...

University Technology Transfer Intellectual Property Law Patent Licensing Technology Commercialization Commercialization Intellectual Property Licensing Ip Licensing Patents Attention Based View Cyert Ocasio Bayh Dole Information Seeking Information Processing Marketing Patent Marketing Business Administration Management And Operations Organizational Behavior And Theory

Published by: Winthrop University