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Research on Risk Analysis and Countermeasures of Micro Store Operation Model
OAI: oai:igi-global.com:280566 • DOI: 10.4018/JOEUC.20210901.oa5
Published by: IGI Global
Abstract
With the rapid development of e-commerce and the increasing popularity of smartphones, online shopping has become a trend of the times, and various online shopping platforms have emerged endlessly. As a new type of shopping platform, the micro store has gradually occupied a place in online shopping with its unique characteristics. In this context, the dissertation first introduces the management of micro-store operation models; then, it summarizes the causes of micro-store operation model risks into seven aspects.