Leveraging Financial Inclusion Through Technology-Enabled Services Innovation

Rajeev Dwivedi, Melfi Alrasheedi, Pradeep Dwivedi, Berislava Starešinić

OAI: oai:igi-global.com:289633 • DOI: 10.4018/IJESMA.289633

The majority of the Indian population is not getting the advantages of inclusive growth and development in India, referred to as financial inclusion and has become a challenge for the Indian economy. The paper aims to investigate the use of available technology-enabled financial services and their role for financial inclusion in the current COVID 19 situation and the reaching rural and semi-urban India. The research is based on the in-depth analysis of the government policies and Fintech in the light of India's situation during COVID 19. The study reveals that the government showed the intent by opening a vast amount of banking accounts (411 million accounts) for financial inclusion in around six years. With radical changes in mobile subscribers and 4G, Internet, and Smartphone growth, India is close to achieving financial inclusion with full potential. However, significant change and development can be attained only if the government provides and motivates citizens to adopt the innovation services for financial inclusion.

Electronic Services & Service Science Business and Management Electronic Services