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How in-store educational and entertaining events influence shopper satisfaction
While recent years have seen an increased use of educational and entertaining events within the store environment, little seems known about how consumers value such events. This study investigates how the staging of education...
How in-store educational and entertaining events influence shopper satisfaction
While recent years have seen an increased use of educational and entertaining events within the store environment, little seems known about how consumers value such events. This study investigates how the staging of education...