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Our Celebrities Our Selves
Arne Baruca
Jan 01, 2012
Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online...
Published by: Digital Commons @ Texas A&M University-San Antonio
Our Celebrities Our Selves
Arne Baruca
Jan 01, 2012
Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online...
Published by: Digital Commons @ Texas A&M University-San Antonio
Our Celebrities Our Selves
Arne Baruca
Jan 01, 2012
Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online...
Published by: Digital Commons @ Texas A&M University-San Antonio