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Selling the object of strategy
This paper explores how frontline workers contribute to an organization’s realized strategy. Using a workplace studies approach, we analyse the work of museum tour guides as a salient example of workers engaged in frontline...
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Selling the object of strategy
This paper explores how frontline workers contribute to an organization’s realized strategy. Using a workplace studies approach, we analyse the work of museum tour guides as a salient example of workers engaged in frontline...
Published by: