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This research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of- purchase sales, but the results of the current study indicate...

Attention capacity Distraction eye tracking In-store mobile phone use Retail purchases /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing

This research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of- purchase sales, but the results of the current study indicate...

Attention capacity Distraction eye tracking In-store mobile phone use Retail purchases /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing