Search
Results: 2
Where's the strategic intent in key account relationships?
Purpose: Over the past ten to 15 years, key account management (KAM) has established itself as an important and growing field of academic study and as a major issue for practitioners. Despite the use of strategic intent in...
Where's the strategic intent in key account relationships?
Purpose: Over the past ten to 15 years, key account management (KAM) has established itself as an important and growing field of academic study and as a major issue for practitioners. Despite the use of strategic intent in...