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Shall I Fill 'er Up, Sir?: A Study of the Retail Gasoline Service Station Operator and Methods of Increasing his Profits
Linford Loesch
Jan 01, 0001
This 33 page thesis examines a proposal to increase sales at a gasoline service station.
Brandywine
Gulf Oil Corporation
advertising
Customer service
employee training
sales incentives
Advertising and Promotion Management
Business
Economics
Entrepreneurial and Small Business Operations
Labor Relations
Sales and Merchandising
Social and Behavioral Sciences
Published by:
Ursinus College