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Reputational spillovers
While the notion of reputation has attracted much scholarly interest, few studies have addressed the strategic issue of reputational multiplicity and managing the interactions among different types of reputations. We suggest...
Exploring the links between reputation and fame
Why do some organizations become famous? We argue that fame results from a conjunction of several audience-specific reputations. Expert reputation (i.e., reputation among members of a knowledgeable group, such as a cultural...