This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music...
The Project Management Innovation Conference brings together professionals, leaders, visionaries, researchers, and students to engage in the topics related to the future of project management. Attendees represent all fields and...
This paper develops a theoretical model of product innovation where research and development (R&D) effort by a monopolist firm is endogenous and its outcome uncertain. The government attempts to aid such efforts with a matching...
Frugal innovation is the practice whereby the rich learns from innovations developed in poor countries, and there is purportedly a current rivalry between India and China in the frugal innovation arena. This research advocates...
University technology transfer is growing in China and is vital to China's innovation and intellectual property program. This paper provides a literature review used to create a theoretical framework for explaining conflicts...
Technology transfer enables private industry and academia to make practical use of advanced research, development, and technical expertise. Indeed, universities are a rich source of science and technology that can support local...
In 1995, the Department of Justice and the Federal Trade Commission adopted new guidelines for those wishing to license intellectual property rights without violating antitrust laws. Designed to provide clarity, these guidelines...
In 1995, the Department of Justice (DOJ) and the Federal Trade Commission (FTC) adopted new guidelines for the licensing of intellectual property rights without violating antitrust laws. The 1995 Antitrust Guidelines for the...
Technological innovation has restructured the marketplace creating cost advantages in many industries. One industry that has experienced significant change is the banking industry. The widespread applications of Information...
In recent years Revenue Operations or RevOps has emerged in professional circles as a new approach to manage Sales, Marketing and Customer Success teams in the context of b2b sales. In practitioner circles, RevOps definitions...
Since 1980 universities have been able to commercialize inventions that their faculty researchers create as per the 1980 Bayh-Dole Act (P.L. 96-517). Research universities can now own and license these inventions to small and...
This study explores the impact of Artificial Intelligence (AI) on project management across the manufacturing, technology, and construction industries. The research focuses on understanding the benefits, challenges, and...
This thesis is aimed at utilising design thinking and the first half of the double diamond framework to i) set-up a research and select the appropriate participants, ii) gather requirements and define user personas from those...
Digital startups face complex issues when it comes to accurately using project management techniques because of the startup's scarcity of resources and the governance of projects , such as having different stages of growth and...
When there is an economic downturn, cities are forced to develop a strategy to revitalize. Increasing the transfer of high technology into the marketplace stimulates the economy. High tech industries are industries that include...
IT infrastructure projects have long been an overlooked field superseded by the more popular software development silos and cross-functional project teams when it comes to enterprise Agile transformations. This paper presents a...