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Mobilising differential visions for new product innovation
In contexts of complexity and high uncertainty, turning the differing visions of stakeholders into a shared attainable vision is crucial to the creation, validation and acceptance of a realized innovation. This paper seeks to...
Mobilising differential visions for new product innovation
In contexts of complexity and high uncertainty, turning the differing visions of stakeholders into a shared attainable vision is crucial to the creation, validation and acceptance of a realized innovation. This paper seeks to...