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Intertextuality, rhetorical history and the uses of the past in organizational transition
This paper draws upon archival and oral history research on organizational transition at Procter & Gamble (1950–2009), during which P&G evolved from a multinational to a global enterprise. Intertextuality, the ways in...
historical organization studies intertextuality narrative organizational history rhetorical history strategic change /dk/atira/pure/subjectarea/asjc/1400/1408 name=Strategy and Management /dk/atira/pure/subjectarea/asjc/1400/1407 name=Organizational Behavior and Human Resource Management /dk/atira/pure/subjectarea/asjc/1400/1405 name=Management of Technology and Innovation
Intertextuality, rhetorical history and the uses of the past in organizational transition
This paper draws upon archival and oral history research on organizational transition at Procter & Gamble (1950–2009), during which P&G evolved from a multinational to a global enterprise. Intertextuality, the ways in...
historical organization studies intertextuality narrative organizational history rhetorical history strategic change /dk/atira/pure/subjectarea/asjc/1400/1408 name=Strategy and Management /dk/atira/pure/subjectarea/asjc/1400/1407 name=Organizational Behavior and Human Resource Management /dk/atira/pure/subjectarea/asjc/1400/1405 name=Management of Technology and Innovation