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The Sales Impact of Using Handheld Scanners
Anecdotal evidence is mixed regarding whether handheld scanners used in stores increase or decrease consumer sales. This article reports on three field studies, supported by eye-tracking technology and matched sales receipts, as...
Embodied cognition eye tracking handheld scanners perceived control retail technology shopping enjoyment /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management /dk/atira/pure/subjectarea/asjc/2000/2002 name=Economics and Econometrics /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing
The Sales Impact of Using Handheld Scanners
Anecdotal evidence is mixed regarding whether handheld scanners used in stores increase or decrease consumer sales. This article reports on three field studies, supported by eye-tracking technology and matched sales receipts, as...
Embodied cognition eye tracking handheld scanners perceived control retail technology shopping enjoyment /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management /dk/atira/pure/subjectarea/asjc/2000/2002 name=Economics and Econometrics /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing