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This study explored the moderating effects of price informativeness on the relationship between brand value and firm positionality. We argued that major effects for price informativeness are not confined to its direct effects on...

brand value firm positionality price informativeness stock synchronicity strategic communication /dk/atira/pure/subjectarea/asjc/1400/1401 name=Business, Management and Accounting (miscellaneous) /dk/atira/pure/subjectarea/asjc/1400/1408 name=Strategy and Management

This study explored the moderating effects of price informativeness on the relationship between brand value and firm positionality. We argued that major effects for price informativeness are not confined to its direct effects on...

brand value firm positionality price informativeness stock synchronicity strategic communication /dk/atira/pure/subjectarea/asjc/1400/1401 name=Business, Management and Accounting (miscellaneous) /dk/atira/pure/subjectarea/asjc/1400/1408 name=Strategy and Management