Search
Results: 2
Neural correlates of fanhood
Ricardo Cayolla, Rui Biscaia, Roy F. Baumeister, Hang-Yee Chan, Isabel Catarina Duarte, Miguel Castelo-Branco
Jan 08, 2024
Introduction: We analyzed the importance of fan identity and brand strength on fans’ neural reactions to different team-related stimuli.
Methods: A total of 53 fMRI scans with fans of two professional sport teams were...
Methods: A total of 53 fMRI scans with fans of two professional sport teams were...
brand love consumer neuroscience fan identity sport fans team brands /dk/atira/pure/subjectarea/asjc/3200/3206 name=Neuropsychology and Physiological Psychology /dk/atira/pure/subjectarea/asjc/2800/2808 name=Neurology /dk/atira/pure/subjectarea/asjc/2700/2738 name=Psychiatry and Mental health /dk/atira/pure/subjectarea/asjc/2800/2803 name=Biological Psychiatry /dk/atira/pure/subjectarea/asjc/2800/2802 name=Behavioral Neuroscience /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being name=SDG 3 - Good Health and Well-being
Neural correlates of fanhood
Ricardo Cayolla, Rui Biscaia, Roy F. Baumeister, Hang-Yee Chan, Isabel Catarina Duarte, Miguel Castelo-Branco
Jan 08, 2024
Introduction: We analyzed the importance of fan identity and brand strength on fans’ neural reactions to different team-related stimuli.
Methods: A total of 53 fMRI scans with fans of two professional sport teams were...
Methods: A total of 53 fMRI scans with fans of two professional sport teams were...
brand love consumer neuroscience fan identity sport fans team brands /dk/atira/pure/subjectarea/asjc/3200/3206 name=Neuropsychology and Physiological Psychology /dk/atira/pure/subjectarea/asjc/2800/2808 name=Neurology /dk/atira/pure/subjectarea/asjc/2700/2738 name=Psychiatry and Mental health /dk/atira/pure/subjectarea/asjc/2800/2803 name=Biological Psychiatry /dk/atira/pure/subjectarea/asjc/2800/2802 name=Behavioral Neuroscience /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being name=SDG 3 - Good Health and Well-being