Results: 3
A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail
Artificial Intelligence tools and processes have hugely impacted the ecommerce industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people want meaningful experiences....
Published by: IGI Global
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers
In the light of growing interest and usage of social networking sites, smartphones, and internet availability, this study aims to analyze the impact of social media marketing activities on the purchase intentions of the customer...
Published by: IGI Global
A Pragmatic Approach to Understand Hebbian Cell Assembly
Formed at the cerebral cortex, neuron cell assemblies are regarded as basic units in cortical representation. Proposed by Hebb, these cell assemblies are regarded as the distributed neural representation of relevant objects...
Published by: IGI Global