Results: 3
The Impact of Artificial Intelligence on Branding
Understanding the growth paths of artificial intelligence (AI) and its impact on branding is extremely pertinent of technology-driven marketing. This explorative research covers a complete bibliometric analysis of the impact of...
Published by: IGI Global
Is a Smarter Generation in the Offing?
The study explored the critical determinants of behavioral intention and willingness to use smart wearable devices among Indian youth. Data were collected using a survey instrument on the youth aged between 20-30 years (N=262)...
Published by: IGI Global