Results: 4
Addressing Algorithmic Bias in AI-Driven Customer Management
Research on AI has gained momentum in recent years. Many scholars and practitioners increasingly highlight the dark sides of AI, particularly related to algorithm bias. This study elucidates situations in which AI-enabled...
Published by: IGI Global
Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing
The value of customer analytics (CA) and artificial intelligence (AI) has been discussed separately at the forefront of research for business, marketing, and operations management. In spite of the strategic importance of CA and...
Published by: IGI Global
Architecting and Developing Big Data-Driven Innovation (DDI) in the Digital Economy
To revamp with new creative age characterized by ongoing digital transformation, more and more industries are capitalizing on digital innovation for their sustainable business growth. Drawing on a systematic literature review...
Published by: IGI Global
The Impact of Artificial Intelligence on Branding
Understanding the growth paths of artificial intelligence (AI) and its impact on branding is extremely pertinent of technology-driven marketing. This explorative research covers a complete bibliometric analysis of the impact of...
Published by: IGI Global