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Cover Image for The Influence of Social Marketing Drives on Customer Satisfaction via Demographic Variables as Moderating Factors View Article
The Influence of Social Marketing Drives on Customer Satisfaction via Demographic Variables as Moderating Factors
Hani Al-Dmour, Rand Al-Dmour, Eatedalameen Ahmadamin
Jan 01, 2023
The purpose of this study is to examine the effect of social media marketing tactics—such as advantageous campaigns, relevant content, popular content, and presence on multiple platforms—on customer satisfaction in travel and...
E-Business Business and Management E-Business
Published by: IGI Global Scientific Publishing