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Cover Image for The Role of Social Media Usage and Engagement on Purchase Intentions for Fashion Brands View Article
The Role of Social Media Usage and Engagement on Purchase Intentions for Fashion Brands
Marsela Thanasi-Boçe, Jusuf Zeqiri, Selma Kurtishi-Kastrati
Jan 01, 2022
This study aimed to examine the impact of fashion brand attachment on customer’s purchase intention and the role of social media usage and engagement on this relationship. The data were collected through surveys distributed...
Electronic Services & Service Science Business and Management Electronic Services
Published by: IGI Global Scientific Publishing