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Cover Image for Effect of Social Presence on Behavioral Intention to Social Commerce Through Online Social Capital View Article
Effect of Social Presence on Behavioral Intention to Social Commerce Through Online Social Capital
Md. Hossain, Nirufer Yesmin, Nusrat Jahan, Syed Reza
Jan 01, 2023
This research aims to observe how social presence influences online social capital and the behavioral intention of social commerce (s-commerce). The online survey with a structured questionnaire is used to collect data and...
E-Collaboration Media and Communications Social Computing
Published by: IGI Global Scientific Publishing