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Cover Image for Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers View Article
Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers
Jaspreet Kaur, Rambabu Lavuri, Ratri Parida, Sujay Singh
Jan 01, 2023
The purpose of this manuscript is to understand how the elements of the game apps impact the intention of purchase of a consumer with the mediating effect of perceived enjoyment, hedonic value, and social interaction to derive...
Global Information Technology Computer Science and Information Technology IT Research and Theory
Published by: IGI Global Scientific Publishing