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Results: 2
Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia
The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products...
Published by: IGI Global Scientific Publishing
Current Status of the Food Industry in Indonesia
Hendra Wijaya, Zaekhan Zaekhan, Lukman Junaidi, Ning Wardayanie, Yuliasri Meutia, Nona Widharosa, Tita Rosita
Feb 24, 2023
This study assesses the contribution of the food and beverage industry to the Indonesian economy based on firm characteristics. The comparative descriptive statistical method describes a detailed mapping of the firm's character...
Published by: IGI Global Scientific Publishing