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Our Celebrities Our Selves
Arne Baruca
Jan 01, 2012
Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online...
Our Celebrities Our Selves
Arne Baruca
Jan 01, 2012
Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online...
Two Distinct Types of Eye-Head Coupling in Freely Moving Mice.
Animals actively interact with their environment to gather sensory information. There is conflicting evidence about how mice use vision to sample their environment. During head restraint, mice make rapid eye movements coupled...
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Our Celebrities Our Selves
Arne Baruca
Jan 01, 2012
Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online...
Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos
Enda McGovern, Arne Baruca
Jan 01, 2013
Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial...
Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos
Enda McGovern, Arne Baruca
Jan 01, 2013
Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial...
Fantasy sports and esports
Arne Baruca, Ebru Ulusoy
Jan 01, 2021
Fantasy sports and esports are relatively recent phenomena that are growing in popularity and their importance in today's society. Per their nature, they are also tightly connected with sports. In this chapter, the authors...
Fantasy sports and esports
Arne Baruca, Ebru Ulusoy
Jan 01, 2021
Fantasy sports and esports are relatively recent phenomena that are growing in popularity and their importance in today's society. Per their nature, they are also tightly connected with sports. In this chapter, the authors...
Does non-stationary spatial data always require non-stationary random fields?

A stationary spatial model is an idealization and we expect that the true dependence structures of physical phenomena are spatially varying, but how should we handle this non-stationarity in practice? We study the challenges...

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Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No
Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing...
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No
Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing...
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No
Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing...
Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos
Enda McGovern, Arne Baruca
Jan 01, 2013
Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial...
Fantasy sports and esports
Arne Baruca, Ebru Ulusoy
Jan 01, 2021
Fantasy sports and esports are relatively recent phenomena that are growing in popularity and their importance in today's society. Per their nature, they are also tightly connected with sports. In this chapter, the authors...

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