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Results: 149
Alevin efficiently estimates accurate gene abundances from dscRNA-seq data.
We introduce alevin, a fast end-to-end pipeline to process droplet-based single-cell RNA sequencing data, performing cell barcode detection, read mapping, unique molecular identifier (UMI) deduplication, gene count estimation...
Rethinking Marketplace Culture
Avi Shankar
Dec 01, 2019
Play theory has been underutilized to understand consumer behaviour. In this article, we adopt a play theory perspective to understand how consumers respond to and navigate macrostructural influences. The marketplace culture...
Consumer culture theory (CCT) consumer experience context of context macro–micro marketplace culture play sociocultural analysis /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production name=SDG 12 - Responsible Consumption and Production
Purifying practices
Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural...
Formalizing consumer tribes
Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in...
Rethinking Marketplace Culture
Avi Shankar
Dec 01, 2019
Play theory has been underutilized to understand consumer behaviour. In this article, we adopt a play theory perspective to understand how consumers respond to and navigate macrostructural influences. The marketplace culture...
Consumer culture theory (CCT) consumer experience context of context macro–micro marketplace culture play sociocultural analysis /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production name=SDG 12 - Responsible Consumption and Production
“It’s Not Easy Living a Sustainable Lifestyle”
Providing people with information is considered an important first step in encouraging them to behave sustainably as it influences their consumption beliefs, attitudes and intentions. However, too much information can also...
sustainability Actual behavioural control Attitude-behaviour inconsistencies Barriers to sustainability Consumer compromises Consumer knowledge sustainable consumption Consumer compromises Consumer knowledge Attitude-behaviour inconsistencies sustainable consumption Barriers to sustainability /dk/atira/pure/subjectarea/asjc/2000/2002 name=Economics and Econometrics /dk/atira/pure/subjectarea/asjc/1200/1201 name=Arts and Humanities (miscellaneous) /dk/atira/pure/subjectarea/asjc/3300/3308 name=Law /dk/atira/pure/subjectarea/asjc/1400/1400 name=General Business,Management and Accounting /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management
The extended ‘chilling effect’ of Facebook
Prior research has established the phenomenon of the ‘Chilling Effect’ where people constrain the self they present online due to peer-to-peer surveillance on Social Network Sites (SNS). However currently uninvestigated is the...
Strength matters
On social network sites (e.g. Facebook), individuals self-present to multiple audiences simultaneously twenty-four hours a day. Prior research has inferred this results in a lowest common denominator effect (LCDE) whereby people...
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand’s displaced Pākehā (white) majority to carve out a sense of we-ness against the...
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand’s displaced Pākehā (white) majority to carve out a sense of we-ness against the...
The extended ‘chilling effect’ of Facebook
Prior research has established the phenomenon of the ‘Chilling Effect’ where people constrain the self they present online due to peer-to-peer surveillance on Social Network Sites (SNS). However currently uninvestigated is the...
“It’s Not Easy Living a Sustainable Lifestyle”
Providing people with information is considered an important first step in encouraging them to behave sustainably as it influences their consumption beliefs, attitudes and intentions. However, too much information can also...
sustainability Actual behavioural control Attitude-behaviour inconsistencies Barriers to sustainability Consumer compromises Consumer knowledge sustainable consumption Consumer compromises Consumer knowledge Attitude-behaviour inconsistencies sustainable consumption Barriers to sustainability /dk/atira/pure/subjectarea/asjc/2000/2002 name=Economics and Econometrics /dk/atira/pure/subjectarea/asjc/1200/1201 name=Arts and Humanities (miscellaneous) /dk/atira/pure/subjectarea/asjc/3300/3308 name=Law /dk/atira/pure/subjectarea/asjc/1400/1400 name=General Business,Management and Accounting /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management
Changing emotional engagement with running through communal self-tracking
Emerging research explores the role of self-tracking in supporting healthy behaviour. Self-tracking comprises a number of interrelated practices; some individual some communal. In this paper we focus on practices that enable...
Formalizing consumer tribes
Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in...
Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State
In the food sector, customer have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and...
Published by: IGI Global Scientific Publishing
Purifying practices
Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural...
Mobile Shopping Apps Adoption
In this study, 22 research papers published on consumer behavior and electronic commerce journals were selected and reviewed based on inclusion criteria of high-quality journals; the aim of this exercise was to conduct an...
Published by: IGI Global Scientific Publishing
The Effect of Microstructural Imperfections on Corrosion Fatigue of Additively Manufactured ER70S-6 Alloy Produced by Wire Arc Deposition
This study aims at evaluating the effect of microstructure imperfections on the corrosion fatigue performance of an ER70S-6 alloy produced by wire arc additive manufacturing (WAAM) process, in a 3.5% NaCl solution. For...
Changing emotional engagement with running through communal self-tracking
Emerging research explores the role of self-tracking in supporting healthy behaviour. Self-tracking comprises a number of interrelated practices; some individual some communal. In this paper we focus on practices that enable...
Strength matters
On social network sites (e.g. Facebook), individuals self-present to multiple audiences simultaneously twenty-four hours a day. Prior research has inferred this results in a lowest common denominator effect (LCDE) whereby people...
Gauging Opinions About the Citizenship Amendment Act and NRC
Today, the advent of social media has provided a platform for expressing opinions regarding legislation and public schemes. One such burning legislation introduced in India is the Citizenship Amendment Act (CAA) and its impact...
Social Networking Media and Communications Social Computing Government and Law Social Sciences and Humanities
Published by: IGI Global Scientific Publishing
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