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Disentangling effects of subjective and objective characteristics of advertising music

Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...

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Human Stiffness Perception and Learning in Interacting With Compliant Environments.
Humans are capable of adjusting their posture stably when interacting with a compliant surface. Their whole-body motion can be modulated in order to respond to the environment and reach to a stable state. In perceiving an...
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Magnetoelectric coupling coefficient in multiferroic capacitors

Multiferroic materials are characterized by their magnetoelectric coupling coefficient, which can be obtained using a lock-in amplifier by measuring the voltage developed across a multiferroic capacitor in a time-variable...

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Magnetoelectric coupling coefficient in multiferroic capacitors

Multiferroic materials are characterized by their magnetoelectric coupling coefficient, which can be obtained using a lock-in amplifier by measuring the voltage developed across a multiferroic capacitor in a time-variable...

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Computational analyses of mechanism of action (MoA)
The elucidation of a compound's Mechanism of Action (MoA) is a challenging task in the drug discovery process, but it is important in order to rationalise phenotypic findings and to anticipate potential side-effects....
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Disentangling effects of subjective and objective characteristics of advertising music

Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...

Published by:
No Evolution in the Half-mass Radius of Milky Way-type Galaxies over the Last 10 Gyr
Abstract The Milky Way (MW) galaxy is in focus, thanks to new observational data. Here we shed new light on the MW’s past by studying the structural evolution of MW progenitors...
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Evaluation of efficiency in patients with a chronic renal disease undergoing hemodialysis in Jahrom University, 2018
Introduction: Patients with a chronic renal failure are confronted with many physical and psychological stresses. One of the effective factors in improving the quality of hemodialysis patients is self-efficacy, which means one's...
Published by: IJHS Medical Association
Mathematical Algorithms Supporting the Optimization of Topical Aspects of Project Management
Project management is a highly sophisticated undertaking requiring the synthesis of various interconnected functions, processes, and activities. Numerous risks and uncertainties are inherent to all these inputs. Consequently...
Validation of a mixture of rK26 and rK39 antigens from Iranian strain of Leishmania infantum to detect anti-Leishmania antibodies in human and reservoir hosts.
Mediterranean type of visceral leishmaniasis (VL) is a zoonotic parasitic infection. Some provinces of Iran are endemic for VL while other parts are considered as sporadic areas. This study aimed to assess a combination of...
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Evolution of the m-plane Quantum Well Morphology and Composition within a GaN/InGaN Core-Shell Structure
GaN/InGaN core–shell nanorods are promising for optoelectronic applications due to the absence of polarization-related electric fields on the sidewalls, a lower defect density, a larger emission volume, and strain relaxation at...
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Development of a Charge Estimator for Piezoelectric Actuators
Charge of a piezoelectric actuator is proportional to its displacement for a wide area of operating. Hence, a charge estimator can estimate displacement for such actuators. However, existing charge estimators take a sizable...

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