This commentary discusses three criteria that should be satisfied in order to justify the choice of a complex forecasting method over a simple one.
Demand forecasting is critical to sales and operations planning (S&OP), but the effects of sales promotions can be difficult to forecast. Typically, a baseline statistical forecast is judgmentally adjusted on receipt of...
This paper provides a review and evaluation of the use of scenario methods from the Intuitive Logics (IL) school to address so-called ‘wicked problems’. Scenario planning has been widely advocated by its practitioners and its...
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