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Cover Image for Spectators’ experiences at the sport and entertainment facility View Article
Spectators’ experiences at the sport and entertainment facility
Rui Biscaia
Jan 01, 0001
Attending live sporting events is a popular leisure and entertainment activity in contemporary European societies, none more important than football (the sport Americans refer to as soccer). For example, according to Deloitte’s...
Cover Image for Sponsorship of the 2016 Rio Olympic Games View Article
Sponsorship of the 2016 Rio Olympic Games
Rui Biscaia, Cláudio Rocha
Sep 01, 2018
This study examines awareness, congruence, attitudes and purchase intentions of three local sponsors of the 2016 Rio Olympic Games and their strongest rival brands, and tests the relationships among congruence, attitudes and...
Cover Image for We are in this together View Article
We are in this together
Yiran Su, James Du, Rui Biscaia, Yuhei Inoue
Dec 31, 2022
Research Question: The COVID-19 pandemic has highlighted the need for a transformative perspective on the role of sport brands in promoting fans’ psychological well-being. Drawing upon attachment theory, the current research...
Cover Image for When sponsorship causes anger View Article
When sponsorship causes anger
Daniel Weimar, Lisa Carola Holthoff, Rui Biscaia
Dec 31, 2022

Research question: Fans’ perception that sponsors are a financial need illustrating the increased commercialisation in sports is not always aligned with their view of a club’s culture. This perceived imbalance represents a...

Facebook Football Social Media Sponsorship Sports Fans
Cover Image for A bright spot for a small league View Article
A bright spot for a small league
Daniel Weimar, Lisa Carola Holthoff, Rui Biscaia
Jun 15, 2021

Research question: Pull effects in attention from smaller leagues towards bigger leagues have been under discussion. Nevertheless, causal empirical evidence on such attention interception is non-existent, and the suspension...

compensation covid-19 football leagues lockdown sport fans
Cover Image for Sports ingroup love does not make me like the sponsor’s beverage but gets me buying it View Article
Sports ingroup love does not make me like the sponsor’s beverage but gets me buying it
Sara Franco, Ana Maria Abreu, Rui Biscaia, Sandra Gama
Jul 28, 2021
Previous literature has shown that social identity influences consumer decision-making towards branded products. However, its influence on ones’ own sensory perception of an ingroup (or outgroup) associated brand’s product (i.e....
Cover Image for Organizational issues in Olympic Games View Article
Organizational issues in Olympic Games
Tiago Ribeiro, Abel Correia, Rui Biscaia, Tom Bason
Mar 01, 2021
The purpose of this study is to extend previous research on organisational issues of sport mega-events through the development of a framework for the Olympic Games. A three-step approach was taken. Firstly, a systematic...
Issues management Olympic Games Organisational issues Sport mega-events Systematic review
Cover Image for Spectators’ experiences at the sport and entertainment facility View Article
Spectators’ experiences at the sport and entertainment facility
Rui Biscaia
Jan 01, 0001
Attending live sporting events is a popular leisure and entertainment activity in contemporary European societies, none more important than football (the sport Americans refer to as soccer). For example, according to Deloitte’s...
Cover Image for Airline environmental sustainability actions and CSR impact on customer behavior View Article
Airline environmental sustainability actions and CSR impact on customer behavior
Inês Galhoz, Ricardo Ramos, Rui Biscaia
Mar 01, 2024
Sustainability and Corporate Social Responsibility (CSR) are growing concerns among passengers and airlines. However, the communication of such actions by airline companies is underexplored. Accordingly, this study aims to...
Airline companies Corporate Social Responsibility Customer behavior Customer Loyalty environmental sustainability
Cover Image for Customer Engagement in Sport View Article
Customer Engagement in Sport
Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, Jason Doyle
May 01, 2022
Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to...
conceptual model customer engagement fans participants Relationships
Cover Image for Member identity in fitness centres and its consequences View Article
Member identity in fitness centres and its consequences
Vera Pedragosa, Rui Biscaia, David Hedlund, Michael Naylor, Geoff Dickson
Oct 11, 2023

Purpose: The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions in...

Behavioural intentions Fitness centres Member identity satisfaction stakeholders
Cover Image for Understanding the implications of athlete brand among fans View Article
Understanding the implications of athlete brand among fans
Ali Hasaan, Katri Kerem, Rui Biscaia, Kwame Agyemang
Jan 01, 0001
The purpose of this study was to understand the implications of athlete brand among fans. Using a conceptual framework derived from a literature review as a starting point, a set of interviews was conducted with fans from three...
athlete brand loyalty teams sponsors Sports
Cover Image for Organizational issues in Olympic Games View Article
Organizational issues in Olympic Games
Tiago Ribeiro, Abel Correia, Rui Biscaia, Tom Bason
Mar 01, 2021
The purpose of this study is to extend previous research on organisational issues of sport mega-events through the development of a framework for the Olympic Games. A three-step approach was taken. Firstly, a systematic...
Issues management Olympic Games Organisational issues Sport mega-events Systematic review
Cover Image for Understanding the implications of athlete brand among fans View Article
Understanding the implications of athlete brand among fans
Ali Hasaan, Katri Kerem, Rui Biscaia, Kwame Agyemang
Jan 01, 0001
The purpose of this study was to understand the implications of athlete brand among fans. Using a conceptual framework derived from a literature review as a starting point, a set of interviews was conducted with fans from three...
athlete brand loyalty teams sponsors Sports
Cover Image for Understanding the importance of sport stadium visits to teams and cities through the eyes of online reviewers View Article
Understanding the importance of sport stadium visits to teams and cities through the eyes of online reviewers
Ricardo Ramos, Rui Biscaia, Sérgio Moro, Thilo Kunkel
Dec 31, 2023
This study explores the relationships among sport stadium visitors’ experiences, satisfaction, team brand image, and destination image. A text mining approach was first used to analyse 26,538 individual reviews from 17 European...
destination image satisfaction Sport stadiums Team brand image text mining Visitor experience
Cover Image for Understanding the importance of sport stadium visits to teams and cities through the eyes of online reviewers View Article
Understanding the importance of sport stadium visits to teams and cities through the eyes of online reviewers
Ricardo Ramos, Rui Biscaia, Sérgio Moro, Thilo Kunkel
Dec 31, 2023
This study explores the relationships among sport stadium visitors’ experiences, satisfaction, team brand image, and destination image. A text mining approach was first used to analyse 26,538 individual reviews from 17 European...
destination image satisfaction Sport stadiums Team brand image text mining Visitor experience
Cover Image for Airline environmental sustainability actions and CSR impact on customer behavior View Article
Airline environmental sustainability actions and CSR impact on customer behavior
Inês Galhoz, Ricardo Ramos, Rui Biscaia
Mar 01, 2024
Sustainability and Corporate Social Responsibility (CSR) are growing concerns among passengers and airlines. However, the communication of such actions by airline companies is underexplored. Accordingly, this study aims to...
Airline companies Corporate Social Responsibility Customer behavior Customer Loyalty environmental sustainability
Cover Image for Service Quality in Spectator Sports View Article
Service Quality in Spectator Sports
Rui Biscaia, Ricardo F. Ramos, Masayuki Yoshida, Yukyoum Kim
Nov 30, 2024

Although service quality in spectator sports has been subject to extensive research, comprehensive studies mapping the intellectual structure and foundations of service quality in spectator sports are scant. The purpose of...

Bibliometric analysis consumers fans intellectual structure service quality spectator sports
Cover Image for Service Quality in Spectator Sports View Article
Service Quality in Spectator Sports
Rui Biscaia, Ricardo F. Ramos, Masayuki Yoshida, Yukyoum Kim
Nov 30, 2024

Although service quality in spectator sports has been subject to extensive research, comprehensive studies mapping the intellectual structure and foundations of service quality in spectator sports are scant. The purpose of...

Bibliometric analysis consumers fans intellectual structure service quality spectator sports
Cover Image for A bright spot for a small league View Article
A bright spot for a small league
Daniel Weimar, Lisa Carola Holthoff, Rui Biscaia
Jun 15, 2021

Research question: Pull effects in attention from smaller leagues towards bigger leagues have been under discussion. Nevertheless, causal empirical evidence on such attention interception is non-existent, and the suspension...

compensation covid-19 football leagues lockdown sport fans
Cover Image for We are in this together View Article
We are in this together
Yiran Su, James Du, Rui Biscaia, Yuhei Inoue
Dec 31, 2022
Research Question: The COVID-19 pandemic has highlighted the need for a transformative perspective on the role of sport brands in promoting fans’ psychological well-being. Drawing upon attachment theory, the current research...
Cover Image for Sponsorship of the 2016 Rio Olympic Games View Article
Sponsorship of the 2016 Rio Olympic Games
Rui Biscaia, Cláudio Rocha
Sep 01, 2018
This study examines awareness, congruence, attitudes and purchase intentions of three local sponsors of the 2016 Rio Olympic Games and their strongest rival brands, and tests the relationships among congruence, attitudes and...
Cover Image for Fan Engagement Behavior View Article
Fan Engagement Behavior
Masayuki Yoshida, Rui Biscaia, Sebastian Uhrich, Brian S. Gordon, Marcel Huettermann, Makoto Nakazawa
Mar 31, 2024
In this research, we conducted two studies to validate a multidimensional scale of fan engagement behavior. In Study 1, we generated survey items through a systematic review of the relevant literature, collected data from fans...
customer engagement customer engagement behavior Scale development spectator sport
Cover Image for Measuring Green Practices in Sport View Article
Measuring Green Practices in Sport
Guillermo Morán-Gámez, Antonio Fernández-Martínez, Rui Biscaia, Román Nuviala
Jan 05, 2024

Environmental sustainability has often been associated with increased organizational profitability, efficiency, and competitiveness. A related example is green practices which have become a central component of many...

Green Practices Scale development Sports sustainability
Cover Image for Customer Engagement in Sport View Article
Customer Engagement in Sport
Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, Jason Doyle
May 01, 2022
Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to...
conceptual model customer engagement fans participants Relationships

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