Search

Results: 239
Spectators’ experiences at the sport and entertainment facility
Rui Biscaia
Jan 01, 0001
Attending live sporting events is a popular leisure and entertainment activity in contemporary European societies, none more important than football (the sport Americans refer to as soccer). For example, according to Deloitte’s...
Published by:
Sponsorship of the 2016 Rio Olympic Games
Rui Biscaia, Cláudio Rocha
Sep 01, 2018
This study examines awareness, congruence, attitudes and purchase intentions of three local sponsors of the 2016 Rio Olympic Games and their strongest rival brands, and tests the relationships among congruence, attitudes and...
Published by:
We are in this together
Research Question: The COVID-19 pandemic has highlighted the need for a transformative perspective on the role of sport brands in promoting fans’ psychological well-being. Drawing upon attachment theory, the current research...
Published by:
When sponsorship causes anger

Research question: Fans’ perception that sponsors are a financial need illustrating the increased commercialisation in sports is not always aligned with their view of a club’s culture. This perceived imbalance represents a...

Published by:
A bright spot for a small league

Research question: Pull effects in attention from smaller leagues towards bigger leagues have been under discussion. Nevertheless, causal empirical evidence on such attention interception is non-existent, and the suspension...

Published by:
Sports ingroup love does not make me like the sponsor’s beverage but gets me buying it
Previous literature has shown that social identity influences consumer decision-making towards branded products. However, its influence on ones’ own sensory perception of an ingroup (or outgroup) associated brand’s product (i.e....
Published by:
Organizational issues in Olympic Games
The purpose of this study is to extend previous research on organisational issues of sport mega-events through the development of a framework for the Olympic Games. A three-step approach was taken. Firstly, a systematic...
Published by:
Spectators’ experiences at the sport and entertainment facility
Rui Biscaia
Jan 01, 0001
Attending live sporting events is a popular leisure and entertainment activity in contemporary European societies, none more important than football (the sport Americans refer to as soccer). For example, according to Deloitte’s...
Published by:
Organizational issues in Olympic Games
The purpose of this study is to extend previous research on organisational issues of sport mega-events through the development of a framework for the Olympic Games. A three-step approach was taken. Firstly, a systematic...
Published by:
Understanding the implications of athlete brand among fans
The purpose of this study was to understand the implications of athlete brand among fans. Using a conceptual framework derived from a literature review as a starting point, a set of interviews was conducted with fans from three...
Published by:
Understanding the implications of athlete brand among fans
The purpose of this study was to understand the implications of athlete brand among fans. Using a conceptual framework derived from a literature review as a starting point, a set of interviews was conducted with fans from three...
Published by:
A bright spot for a small league

Research question: Pull effects in attention from smaller leagues towards bigger leagues have been under discussion. Nevertheless, causal empirical evidence on such attention interception is non-existent, and the suspension...

Published by:
We are in this together
Research Question: The COVID-19 pandemic has highlighted the need for a transformative perspective on the role of sport brands in promoting fans’ psychological well-being. Drawing upon attachment theory, the current research...
Published by:
Sponsorship of the 2016 Rio Olympic Games
Rui Biscaia, Cláudio Rocha
Sep 01, 2018
This study examines awareness, congruence, attitudes and purchase intentions of three local sponsors of the 2016 Rio Olympic Games and their strongest rival brands, and tests the relationships among congruence, attitudes and...
Published by:

|<

<

1

2

3

4

5

>

>|