When new product development fails in China

B Nguyen, J Chen, D De Cremer

OAI: oai:www.repository.cam.ac.uk:1810/265876 • DOI: 10.17863/CAM.10814

This paper investigates conflicts following a new product development (NPD) failure. Conducted in a Chinese business setting, the study examines whether voice behaviour and learning from failure mediate the relationship between task- and emotional conflict emerging from NPD failure. Our findings indicate that voice behaviour and learning from failure are necessary to effectively reduce task and emotional conflict and thus to enhance future NPD. Specifically, it is revealed that emotional conflict leads to a reduced level; and that voice behaviour and learning from failure are significant mediators that influences the relationships between emotional and task conflicts with it.

China emotional conflict learning from failure New product development task conflict voice behaviour