Analysis of WeChat Subscription Influence Based on Topic Diffusion

Fan Wu, Yuan'An Liu, Hui Lu, Cong Zhang, Lidong Zhai

OAI: oai:igi-global.com:238889 • DOI: 10.4018/IJDCF.2019100109

With the average daily growth of 15000 new subscribers, the number of WeChat subscription has broken the 5,800,000 subscribers recently. WeChat subscription's topic influence calculation has been very significant. This article takes Tencent-WeChat subscription platform as the research object and focuses on the influence analysis of topic diffusion. Based on the subscription's temporal characteristics of influence, the parameters of propagation capability, and the similarity weights among different subscriptions with the same topic, the authors propose an analysis model of WeChat subscription influence.

Digital Crime & Forensics Security and Forensics IT Security and Ethics