Hotel Guests' Perceptions of Green Technology Applications, and Practices in the Hotel Industry

Faranak Memarzadeh, Sulekha Anand

OAI: oai:igi-global.com:240701 • DOI: 10.4018/IJTHMDA.2020010101

Although sustainability and technology are two major concerns in the lodging industry, sustainability applications and practices are quite new and in need of more research. This study was conducted to examine and understand hotel guests' perceptions of green technology applications and practices. Data were collected in 2018 from 210 respondents via an online survey. The Technology Acceptance Model was applied to examine how ease of use and usefulness of green technology applications and practices can influence guests' booking decisions. The results showed significant positive correlations between behavioral belief and usefulness and between usefulness and intention to use green technology applications and practices. However, behavioral belief and ease of use were not correlated, nor were ease of use and intention to adopt green technology. These results demonstrate that guests do believe in the important role of green technology in sustainability and they intend to book hotels that adopt this technology.

Business and Management Hospitality, Travel, and Tourism Management Hospitality, Travel, & Tourism Management