Retailing Trends and Developments - Challenges and Opportunities

Pratap Mandal

OAI: oai:igi-global.com:251219 • DOI: 10.4018/IJBSA.2020040101

The retail environment is changing rapidly. The competition is getting tougher. Some of the developments taking place include tighter consumer spending; new retail forms; shortening retail life cycles and retail convergence; rise of megaretailers; growth of direct, online, mobile, and social media retailing; necessity of omni-channel retailing; importance of retail technology; green retailing; and global expansion of major retailers. Retailers adopt a number of measures to be successful in the short run and in the long run. The article will sensitize retailers about the requirements to be successful in the competitive retail environment. All the strategies will help retailers to develop customer relationships and grow in the competition.

Business and Management Business and Organizational Research Operations & Service Management