Understanding Restaurant Clients' Intention to Use Mobile Applications

Galina Kondrateva, Chantal Ammi, Patricia Baudier

OAI: oai:igi-global.com:252156 • DOI: 10.4018/JGIM.2020070101

Smartphones have changed consumer behavior by providing new mobile technology applications. In order to understand the intention to use mobile applications, this study highlights the factors of usability, loyalty, and trust based on technology acceptance models and relationship marketing by using mobile restaurant guides. This research fills a gap regarding the comparison of mobile application users' behavior in France and Russia. The authors tested the model by a total sample of 244 respondents (123 from Paris and 121 from Moscow) and analysed it with SmartPLS. The comparison of subgroups indicates that Russian users are sensitive toward the variable of trust, while French users are more impacted by mobile application usability. This study can be relevant for practitioners who work internationally, developers of mobile applications, and restaurant managers.

Global Information Technology Computer Science and Information Technology IT Research and Theory