Can Central Bank Survive the Green Banking Revolution?

Nabila Nisha

OAI: oai:igi-global.com:255696 • DOI: 10.4018/IJABIM.2020070104

Various eco-friendly services, broadly known as green banking, are now part of most banking activities. These services relate to banking transactions conducted less on paper and more over an electronic platform. This new form of technology is being used with increasing frequency in low carbon-emitting countries like Bangladesh to promote environmental sustainability. Despite the central bank playing a prominent role in this vision development, surprisingly the level of green banking adoption is still low among its employees. This study thus aims to identify factors that affect bank employee use of green banking, by integrating management support, customer and competitor pressure with a technology acceptance model. Findings indicate that the perceived ease of use influences perceived usefulness, whose impact is then observed upon actual use. It is also quite lucid that both management support and customer pressure have substantial impact on green banking adoption for central bank employees.

Global Business Business and Management Global Business