Process Innovation and Competitive Advantage in Telecommunication Companies

Peter Mugo, Juliana Namada

OAI: oai:igi-global.com:265495 • DOI: 10.4018/IJBSA.2020100103

Innovation is key to achieving a competitive advantage. In a bid to achieve competitive advantage, companies have considered different types of innovation. Each firm establishes its own competitive niche depending on the conditions that allow it to be productive within that specific niche. Process innovations have emerged as some of the key competitive fronts for many firms including the telecommunications industry. This paper focuses on establishing the effect of process innovation on the competitive advantage of the telecommunication industry in Kenya. The study adopted a descriptive research design using a sample size of 26 active telecommunications companies in Kenya. The respondents were mid and top-level managers. The linear regression model showed process innovation statistically affects the competitive advantage of telecommunication companies in Kenya (β = .302t = 4.952, p<.05). The study recommends telecommunication companies to design processes that provide optimum returns and use disruptive technology to design innovative processes.

Business and Management Business and Organizational Research Operations & Service Management