Exploring the Nature of Business Strategy Change for Mental Health Practices in the Age of COVID-19

Darrell Burrell, De Judge

OAI: oai:igi-global.com:271730 • DOI: 10.4018/IJBSA.20211001.oa1

The Convergence Lab (TCL), a mental health medical group practice that provides group and individual therapy for its adult clients. TCL is a 5-year old organization with five (5) clinicians inclusive of and one (1) full-time office manager and 5 clinicians are full time staff. As a result of COVID-19, TCL has experienced an 75% decrease in revenue since patients are unable to complete their appointments in person. The paper examines how one mental health medical group practice used a management consultant to help the practice change its business strategy to respond to COVID-induced business challenges using automation and technology driven strategic approaches. This inquiry uses organizational development action research intervention and a content analysis of the literature to create real-world solutions that will have value to scholar practitioners that are doing applied research to help similar organizations that are challenged to respond to the global pandemic.

Business and Management Business and Organizational Research Operations & Service Management