Harness the Global Impact of Big Data in Nurturing Social Entrepreneurship

Nur Zulkefly, Norjihan Ghani, Suraya Hamid, Muneer Ahmad, Brij Gupta

OAI: oai:igi-global.com:273112 • DOI: 10.4018/JGIM.20211101.oa18

The global impact of social values, norms, and cultures set the growth and future dimensions of most businesses. In global business governess, the sustainability of social entrepreneurship is heavily dependent on peoples' opinions and their social interactions. Nowadays, social media platforms represent the big global repositories of publically available information that can be exploited by social entrepreneurs to measure and assess the social impact of their business. There is still inadequate research that focuses on assessing social entrepreneurship impact in the area of big data. This paper aims to investigate the potential of big data in global social entrepreneurship. It examines the possibility of global impact of big data in social entrepreneurship. As an outcome, this paper highlight the challenges of social entrepreneurship dealing with, how they tackle globally, big data in social innovation, and how big data analytics needs for social entrepreneurship towards achieving social goods and sustainable change.

Global Information Technology Computer Science and Information Technology IT Research and Theory