Time Series for Forecasting Stock Market Prices Based on Sentiment Analysis of Social Media

Babu Sivamani, Dakshinamoorthy Karthikeyan, Chamundeswari Arumugam, Pavan Kalyan

OAI: oai:igi-global.com:276454 • DOI: 10.4018/IJBSA.20210401.oa2

This paper attempts to find a relation between the public perception of a company and its stock value price. Since social media is a very powerful tool used by a lot of people to voice their opinions on the performance of a company, it is a good source of information about the public sentiment. Previous studies have shown that the overall public sentiment collected from sites like Twitter do have a relation to the market price of a company over a period of time. The goal is to build on their research to improve the accuracy of predictions and determine if the public perception surrounding a company is a driving factor of its stock growth.

Business and Management Business and Organizational Research Operations & Service Management