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SMEs Development Strategy Mode Based on Creative Economy With Quadruple Helix Approach
OAI: oai:igi-global.com:282760 • DOI: 10.4018/IJSESD.20220101.oa1
Published by: IGI Global Scientific Publishing
Abstract
This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.