An Empirical Analysis of Psychological Factors Based on EEG Characteristics of Online Shopping Addiction in E-Commerce

Jinke Yang

OAI: oai:igi-global.com:286767 • DOI: 10.4018/JOEUC.286767

With the popularity of the Internet and the in-depth development of e-commerce, online shopping has broken through the time, space and geographical restrictions, and has attracted extensive attention from various social groups. Moderate online shopping can not only save time and expenses, but also play a role of entertainment to a certain extent. However, excessive online shopping will lead to online shopping addiction, resulting in extreme waste of time and money, and even disharmony of social functions. Internet shopping addiction is a psychological dependence on online shopping.

End-User Computing Social Sciences and Humanities Human Aspects of Technology