Abstract
This paper centers on the full structure design of firms providing complex services, like health, which include the production flow, its management, and flows components. This work proposes a full design solution, improving on current partial designs. The proposed solution integrates disciplines –modularity, enterprise architecture, Analytics, and Economics–in a methodology, which learns from real-life services in several domains, to discover common features for them. Thus, it develops a descriptive proposal of a general Service Management and Enterprise Architecture Framework using an architecture pattern. The pattern generates a prescriptive method to generate design alternatives, Intelligence provides options for supporting or automating production and management, and Economics helps to choose a design alternative for users. The expected benefit in services explicit, systemic, and innovative design is to generate a large impact on their scope, quality, and, efficiency.