Analyzing Strategic Entrepreneurship Among Women Entrepreneurs of Jammu and Kashmir

Sumaira Jan, Arif Anwar

OAI: oai:igi-global.com:294097 • DOI: 10.4018/IJABIM.294097

In an emerging nation like India, entrepreneurship has the ability to present a solution for many problems related to the economy. The Union territory (UT) of Jammu & Kashmir (J&K) has grave issues of high unemployment and low GDP. A strong form of entrepreneurship can help them overcome these issues. Strategic entrepreneurship has been proposed recently as a form of entrepreneurship which can do wonders for any organisation. So, the present endeavour assesses the strategic entrepreneurship among women owned enterprises in Jammu & Kashmir. The results propose strategic resource management, entrepreneurial mindset and entrepreneurial culture to contribute towards Strategic Entrepreneurship among women entrepreneurs. Entrepreneurial leadership is not found to have any significant impact there. In this study a model has been proposed to train women entrepreneurs so that their level of strategic entrepreneurship can be improved. With this they can contribute towards the entrepreneurial growth in J&K and thus overall economic development can be ensured.

Global Business Business and Management Global Business