Hedonic Pleasure, Cyber Dating, Live-In Relationship, and Social Acceptance Amongst IT Professionals

Urvashi Tandon, Deepika Jhamb, Pawan Chand

OAI: oai:igi-global.com:300311 • DOI: 10.4018/IJHCITP.300311

The purpose of this study is to examine the intricated relationships among hedonic pleasure, cyber dating, live-in relationships, and societal acceptance among professionals working in information technology sector in India. Data were collected from 269 millennials working in the IT sector of India via a survey questionnaire. Structure equation modeling was implied to analyze the collected data. According to the findings of the study, hedonic pleasure has a direct and significant effect on social acceptance, live-in relationships, and online dating of millennial employees. The indirect relationship demonstrates that cyber dating and live-in relationships can fully mediate hedonic pleasure and social acceptance. Employers, academicians, parents, and other stakeholders will benefit from the findings of this study in acknowledging the personal lifestyles of millennial employees towards social acceptance.