How COVID-19 Affects the Willingness of the Elderly to Continue to Use the Online Health Community

Dongxiao Gu, Yiming Ma, Yadi Gu, Wenjia Hong, Zhao Ping, Changyong Liang

OAI: oai:igi-global.com:308820 • DOI: 10.4018/JOEUC.308820

In response to the COVID-19 outbreak, the governments of different countries adopted, such as locking down cities and restricting travel and social contact. Online health communities (OHCs) with specialized physicians have become an important way for the elderly to access health information and social support, which has expanded their use since the outbreak. This paper examines the factors influencing elderly people’s behavior in terms of the continuous use of OHCs from a social support perspective, to understand the impact of public health emergencies. Research collected data from March to April 2019, February 2020, and August 2021, in China. A total of 189 samples were collected and analyzed by using SmartPLS. The results show that (1) social support to the elderly during different stages has different influences on their sense of community and (2) the influence of the sense of community on the intention to continuously use OHCs also seems to change over time. The results of this study provide important implications for research and practice related to both OHCs and COVID-19.