User Interaction Within Online Innovation Communities

Jiali Chen, Yiying Li, Mengzhen Feng, Xinru Zhang

OAI: oai:igi-global.com:330988 • DOI: 10.4018/IJWSR.330988

In the digital era, enterprises have established online innovation communities to attract customers to participate. Presented in this study is user interactions within these communities using social network analysis. By identifying distinct subgroups within the network and comparing the user interactions among these subgroups, this research aims to identify the group diversity of online interactions. The findings indicate that dialogists are more willing to interact and hold a favorable network position, followed by questioners, while answerers have the lowest level of interaction. User subgroups are identified using k-core analysis. The higher the value of the core k, the more interactions between users in the k-core subgroup and the better the network position. By combining both ego-centered and group dimensions of online interaction characteristics, this paper also outlines an investigation into an empirical study on the influence of user interactions on community recognition. The results confirm heterogeneous effects among different subgroups.

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