Empirical Study to Understand the Social Entrepreneurial Intention Towards Technology Management in Social Entrepreneurial Ventures

Nida Hussain, Baoming Li

OAI: oai:igi-global.com:309104 • DOI: 10.4018/IJABIM.309104

The purpose of this research is to investigate the social entrepreneurial intentions (SEI) towards the implementation of technology management (TM) in social entrepreneurial ventures (SEV). Drawing on the technology acceptance model (TAM) and resource base view theory, hypotheses were developed. Data were collected from 640 social entrepreneurs (SE) from various industries (IT/software-based market, production, manufacturing, etc.) in Pakistan. SPSS-AMOS was used for a two-step approach of structural equation modeling. Results were determined by using confirmatory factor analysis and the measurement model fit. The significance of the theoretical relationship was assessed using the structural model. The findings of the study reveal the relationship between competitive advantage, and TM perceived usefulness was positively supported. Additionally, the internal resources show a positive relationship between TM perceived usefulness. Further, the TM perceived usefulness has a positive relation towards SEI. The research significantly contributes to the domain of SEI.