Influence of Parents' Perceptions of Brand Recognition of Distance Online Education and Training

DongMei Xu

OAI: oai:igi-global.com:348961 • DOI: 10.4018/IJICTE.348961

With the rapid development of Internet technology, distance online education and training is becoming an important part of the education and training market. Based on the theory of perceived value, taking the distance online education and training platform as the research object, this paper establishes a sample database, analyzes the reliability, validity, correlation and regression of the data, obtains the main factors of parents' perceived service quality, and analyzes the relationship between parents' perceived service quality and satisfaction and willingness to act, so as to provide ideas for improving the brand awareness of distance online education and training. The research results provide theoretical data support for parents to perceive the brand recognition of distance online education and training.