Ethical Values and Gravity of Profit or How Much Should Be Greed of Profit

Dr. Prithvi Raj Sanyal, Sunita Kumari, Dr. Kartikey Bhardwaj

DOI: 10.54741/mjar.2.6.1

Profit is fundamental right of every business, but the question is what should be the gravity of profit or how much be the greed of profit. Appetency of profit is must but too much greed affect the business. Researcher in this paper try to analyze the greed of profit and its impact on the growth and survival of business in this cruel competitive world through descriptive comparative approach with negative and positive aspects on business in operation and survival in competitive challenging world. Modern business operation is very complex from business point of view, everyone has eye on every concern, directly or indirectly, media and society is watching with eagle eye no one can escape, image and goodwill is key for success.

greed profit goodwill