The demand for UK beer

P. R. Tomlinson, J. Robert Branston

OAI: oai:purehost.bath.ac.uk:publications/57f34ad9-9d11-48bd-a4ef-b39e884b83d1 • DOI: https://doi.org/10.1080/13504851.2013.848022

Over the last 30 years, UK beer sales have been falling while the market itself has experienced a dynamic shift from on-trade to off-trade sales. This article provides estimates of the long-run price, cross price and income elasticities, for both on- and off-trade beer consumption. The results shed light on the changing UK beer market, while also having different implications for imposing beer excise duties and the debate on a minimum price per unit for alcohol.